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About Us

For over 20 years, we have been telling the greatest story of all time – yours. CLASSIC celebrates every purchase by helping thousands of couples, families, and friends express love with jewelry that symbolizes life’s most meaningful moments and milestones.

Responsibly Sourced

Your jewelry should feel as good as it looks. That’s why we’ve always led the way in responsible jewelry practices – sourcing our diamonds and precious metals the right way while supporting the communities we serve.

Confidence Instilled by Experts

Any one of our certified diamonologists can guide you to the perfect diamond for you. In fact, CLASSIC’s parent company employs and trains more certified diamonologists and gemologists than any other jewelry retailer in the U.S., certified by the Diamond Council of America. Each year, CLASSIC jewelry experts guide millions of customers to the diamonds, gemstones and precious metals that enable them to Celebrate Life and Express Love.

Education, Economic Empowerment & Equality

Asta Maya Foundation

On the Occasion of INTERNATIONAL WOMEN’S DAY 2021, Classic Diamond announced the establishment of Asta Maya Foundation. A Non Profit Organization aiming for Sustainable economic empowerment, equality and education in our nation.

Our Journey – From Motherland to Dreamland

Welcome to Queens Diamond Jewelry, a radiant gem in the heart of New York that has been embracing the vibrant Nepalese community since its inception in 2004. Born out of a passion for exceptional jewelry and a deep commitment to community engagement, Queens Diamond Jewelry has evolved into a beacon of warmth and elegance nestled within the tapestry of Queens.

A decade-Long Journey of Growth and Global Expansion

Our journey began as a family venture, guided by the visionary leadership of Mr. Samir Maharjan, our esteemed CEO, and his wife, Mrs. Surya Maharjan. Their unwavering dedication and humble demeanor have not only endeared them to the hearts of many but have also solidified their status as respected figures both in Nepal and the thriving neighborhood of Jackson Heights, New York.

Our radiant journey has also graced the grandeur of fashion runways, making an indelible mark on the National and International stage. Queens Diamond Jewelry’s exquisite creations have bedecked esteemed events such as TPJFS, Miss Nepal 2014 Face of Classic Diamonds, and the regal Miss Nepal North America 2023 (Queen of Queens Diamond 2023) pageant.

As we reflect on the transformative years that have shaped our narrative, we now extend our embrace to those who cannot walk through our physical doors. Queens Diamond Jewelry transcends geographical boundaries, eager to serve and delight patrons around the world through our digital realm. Our online presence aims to replicate the personalized experience you cherish, ensuring that the radiance of our service knows no bounds.

Step into the world of Queens Diamond Jewelry, where every piece tells a story, and every creation is a testament to the enduring bonds we forge. Join us on this radiant journey, where elegance, tradition, and innovation unite to paint a canvas of timeless beauty.

Glamour, Discovery, and Legacy – New Faces, Bold Futures

TPJFS made its debut as a Jewellery Fashion Show Event showcasing the wonders of the diamond collection from Classic Diamond, which was Nepal’s first ever familyhosted grand fashion show. This started a new era of jewelry fashion shows; it is the first ever event in Nepal that brought international super models and created the platform to share the same ramp for all the fresh models from Nepal.

After the successful completion of Season 1, TPJFS made a debut in the pageant competition where they announced the winner of the beauty contest as Face of Classic Diamond in Season 2 (2012), held at the Yak & Yeti Hotel in Kathmandu. It was a grand affair that featured iconic Bollywood Actress Zeenat Aman as the showstopper, with Malvika Subba serving as the emcee.

The Face of Classic Diamond 2012 was Oshima Banu. The auditions for TPJFS 2012 were also a significant event presented by Classic Diamond Jewellers and judged by Samriddhi Rai, Rehan Shah, Malvika Subba, and Pallavi Dhakal. These auditions showcased numerous aspiring models, and gained a huge crowd to make Classic Diamond stand out of the crowd.

Season 3 (2014) saw a continuation of the event’s grandeur, featuring former Miss Universe Sushmita Sen as the showstopper. This season further solidified TPJFS’s reputation as a prestigious platform for showcasing exquisite jewelry pieces, with models from both India and Nepal gracing the ramp.

The winners were:-

– Asmee Shrestha (Winner)
– Paramita Rana (1st Runner Up)
– Samragyee RL Shah (2nd Runner Up)

Season 4 (2017) featured the legendary Bollywood actress Manisha Koirala as the showstopper, continuing the tradition of showcasing the best of Nepali and Indian modeling talent.

This season stood out for its powerful representation of exquisite designs of Classic Diamond, with an emphasis on collaboration.

The winners were:- Muna Gauchan (Winner)- Soni Shrestha (1st Runner Up)- Soru Baraili (2nd Runner Up)

Timeless Paragon Jewellery Fashion Show – Season 5

The Timeless Paragon Jewellery Fashion Show (TPJFS) Season 5 took place in 2025, solidifying its status as Nepal’s premier jewellery and fashion event. Organized by Classic Diamond Jewellers, the show was a celebration of elegance, artistry, and luxury, featuring breathtaking designs that blend traditional craftsmanship with contemporary aesthetics. A highlight of the event was the crowning of the ‘Face of Classic Diamond,’ providing aspiring models with a platform to connect with international fashion circles. The show was further graced by the presence of Lara Dutta, Miss Universe 2000 and renowned Bollywood actress, as the showstopper.

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the Classic Experience

Lifetime Warranty

We stand behind the quality of our designs and offer a plan for lifetime warranty on all products.

Diamond to Diamond Upgrade

When you're ready for something new, we offer a full credit toward a diamond upgrade.

Annual Shine Plans

You’ll receive annual comprehensive cleaning, polishing, prong inspection, and re-dipping (for white gold only)

Free Consultations

With a jewelry specialist who can provide expert guidance on materials, styling, customization —and help you find the perfect piece.

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